South˚ has its fair share of motorsport enthusiasts and so it came as a pleasant surprise to those of us watching the Formula One this weekend, to find BBC’s Jake Humphrey race around Silverstone GP in a car that only a few months ago existed as a visual on our Macs.
Looking after the design and advertising for the Elise Trophy, Lotus on Track, Lotus Central, Ben Elliott Racing, Forza West and half a dozen other motorsport brands, we’re lucky enough to see our work on TV fairly frequently. Fast forward 35 minutes into the Abu Dhabi Grand Prix and there’s the car we painstakingly airbrushed in Photoshop, surrounded by the support teams faithfully wearing the promotional clothing we supplied, embroidered with the logos we created on a race track adorned with the names of brands we’ve been fortunate enough to work with over many years. A moment to savour perhaps?

Fast forward another 2 minutes and that same car is now in lots of little pieces being towed / swept away.

They say that all publicity’s good publicity and we can’t argue with that. We will have to insist next time however, that our motorsport design and advertising exposure receives the full 15 minutes’ worth of fame!