You would have to have been locked up in a soundproof room or on holiday on Mars not to have noticed the influx of everything ‘Beatley’ over the last few weeks. My immediate thought was that this was to coincide with the 50th anniversary of when John met Paul, or the 40th year since Lennon [...]
South˚ have been appointed as Barsdirect.co.uk’s web agency. Work is starting immediately to provide a contemporary, content managed retail site.
South˚ have a history of working with promotional merchandise and POS companies starting with Gordon having cut his teeth running studios for several promotions companies in the 90s. With wins to shoot and design the POS [...]
South˚ wins an open pitch to deliver new site for Kestrel Worldcom.
Despite having a lot of experience selling websites Kestrel Worldcom had neglected their own in the process. A makeover was badly needed and we were appointed to deliver the solution.
The new website has been created with more interactivity including a blog style ‘news [...]
OK!….. So I admit it, I’m a ‘Baby Boomer’! Born in 1960 with the austerity of the post war years behind us and the optimism of the 60’s still ahead what a great time to be born. Kennedy, The Beatles, the E-Type Jag, Thunderbirds, Twiggy, Space Hoppers, Action man, all ‘one giant leap for brandkind’ [...]
We have a reasonable sized ‘green area’ to the rear of our house. I hesitate to call it a “lawn” as we also have 3 large dogs, 2 of which enjoy digging. It’s probably not that surprising then, that turning this patch into a beautifully manicured ‘bowling green’ is an unlikely target.
Over the last three [...]
The modern Post Office is a perfect example of how not to run a business. They’re trying to be all things to all men, and failing dismally to ‘deliver’ (pun intended).
I’ve just wasted the last 15 minutes of my life in a Post Office queue. My fellow ‘wasters’ were either paying money in, getting foreign [...]
This may to some seem like a basic business principal, but I am seeing more and more marketing and advertising which are nothing but hollow boasts. It’s time that SME’s embraced the fact no one is interested in them or their products alone. They must start to sell on the benefits they offer their clients [...]
Quite simply it’s a “buzzword”, marketing-speak if you will, the kind of jargon that those who are not ‘in the know’ use, in order to appear to be ‘in the know’… So how did it become a well-known term? and when you ask your agency for a Web 2.0 project, how will you know if [...]
Most people can remember back to a ‘retail milestone’. For me it was the first time I ordered a book from someplace named after a river, or shopped at Tesco without having to leave the house. Some of my fellow (read: older) contributors may remember when Jack Cohen first got involved in groceries, or the [...]
This may sound obvious, but it needs to be emphasised, digital marketing will continue to rely heavily on creative to achieve its objectives and make the campaigns and strategies work. As marketing budgets are skewed towards the web, it’s getting a very crowded place for brands to be.
Good creative is what makes your display advertising [...]