South Blog » Guy Tierney

Reefer Trends re-appoints South˚

Guy Tierney — Tue, 19 Jan 2010 13:29:33 +0000

South˚ is delighted to hear that a pitch over the Christmas period to Reefer Trends was successful and that we will be designing their new updated website in the coming months. At the the time of writing designs are already well underway and with the client for approval. The site will be more interactive with its readers and importantly the vast volume of news data will be greatly categorised increasing both the usability for those who need to be up to date and the sites potential for historical research.

As always, we are glad to continue to welcome long standing clients back again and again.

Business Icons

Guy Tierney — Tue, 12 Jan 2010 12:12:00 +0000

What are these?

OSS recently asked South˚ to work on creating a set of icons that would denote their business areas and fit in with the style previous icons already in place and compliment the brand.

What do they denote?

These icons try to encompass these complex areas of the business without being too specific. In order the icons represent:

oil sales
oil collection
hazardous waste collection
parts washers
industrial services
fragmentation
environmental.

How will they be used?

They are to be used throughout merchandising, sales collateral and other avenues of communication including their website as a quick visual key to specific areas of the business. Working in conjunction with a more specific red icon set in a similar style which will denote, for instance, specific model parts washers or the schedule of waste collections.

I need to know this, why?

Well, we just wanted you to know that South˚ and our team have created, worked within and developed brands of all levels. We work right the way down from the heady heights of brand values, right the way down to grass roots level.

So if you think South˚ is too big for your bedroom business or too small or your multi-national…

…think again, we work with both.

Email marketing drives sales and traffic

Guy Tierney — Fri, 27 Nov 2009 19:54:37 +0000

South˚ has been appointed to provide and deliver email newsletters for OSS keeping clients and potential customers up to date with both services and legislation affecting their businesses. Work started immediately to provide this content managed email which supports their printed materials and drives traffic to their website. The first of these email newsletters was delivered earlier this week to thousands of customers and potential leads.

This initial campaign is looking like a resounding success with 20% of readers following links to the website and less than 0.1% showing little or no interest. Of those opening the mail over two thirds clicked through to the website!

Our email system provides a comprehensive set of real-time reports allowing our clients to accurately measure the effectiveness of every campaign they send. We go beyond opens and link clicks and can even measure campaign related sales, conversions and ROI.

If you want to know more about how to get your customers interested in your products, reading your content and focus your sales team on potential sales then get in touch and we will show you how.

Sign of the times – social networking games

Guy Tierney — Wed, 04 Nov 2009 15:27:45 +0000

Picture the scene; a dinner party with several couples and singles around a table and conversation rolls as expected on various subjects… Got it? Well maybe, the topics of conversation, in my experience, increasingly seem to involve social networking sites if only fleetingly to exchange profiles rather than business cards.

At a such a dinner party recently I sat back in amazement as the the entire table tuned towards Facebook and more specifically on online ‘game’ on the famous site called Farmville. Now to most the point of such an online application remains puzzling to say the least; it involves planting various seeds only to log back in and harvest them after a period of time resulting in some ‘profits’. Yet the enthusiasm of this particular crowd was a stark reminder of how successful this type of app can be but to what ends?

Google seems to have injected new energy into the world of online advertising, a world we were told was coming to an end over and over and I’m sure that the constant deluge of pennies accounts for a significant portion of the profits but what amazed me here was the users part with real cash in order to progress themselves faster through the game, keep up with friends or win the race against the office rival.

Yes friendly competition is alive and kicking on Facebook in the middle classes. Remember we’re not talking million dollar developments here, investment in these games by comparison are tiny. ROI on the popular ones must be out of this world.

Micro transactions like these in the grand scheme of a middle class household are miniscule – no more then the muffin to accompany your morning latte and in the current financial climate it seems to be the little things that make the difference. Getting one over on your friends or rivals is well worth paying £3.50 for. And should your place in the country be a farmhouse rather than a tent on your virtual cartoon farm in cyberspace you still have one up on the ‘Jones’.

Kestrel Worldcom website re-launched

Guy Tierney — Wed, 19 Aug 2009 20:14:54 +0000

South˚ wins an open pitch to deliver new site for Kestrel Worldcom.

Despite having a lot of experience selling websites Kestrel Worldcom had neglected their own in the process. A makeover was badly needed and we were appointed to deliver the solution.

The new website has been created with more interactivity including a blog style ‘news & views’ section which gives visitors the opportunity to comment on their stories and engage in dialogue. We have also added a nifty little tool which allows visitors to share stories with their friends and colleagues via Facebook, Twitter and various other social networking sites. You can see this in action right here on our own site too.

Illustrations were also delivered by South˚ and Kestrel are very happy at the brand development which has given them a greener feel reflecting their expertise in the recycling and waste industry sectors.

You can read more about Kestrel’s site in our portfolio.