“Serious about getting to know our brand? Then drink this!”
We pride ourselves on completely immersing ourselves in our clients’ brands but a new client Detox Delivered set me a challenge which took a little more commitment than usual.
I must admit, I don’t know a great deal about juice detoxing. Ok, it was a complete mystery and so was keen to understand more. We were, after all, going to be coming up with a new identity for them.
What I perhaps hadn’t realised though, was that to feel the benefits, it turns out that a green salad on Sunday night was to be my last proper meal until Thursday. This was going to be tough. Detox Delivered gave me the full service though; they delivered six fruit / veg juices to my door every morning and to my astonishment, they actually tasted good. Even more amazing is that other than mild hunger pangs on day one, and the inevitable espresso withdrawals on day two, I felt good. Great in fact! By Thursday, with not a single proper meal past my lips I felt terrific, I’d lost six pounds and was starting to get an insight as to what detoxing was all about!
A couple of days later we had some mood boards back to Detox Delivered with samples of imagery, suitably fruity colour palettes and typography to help kick off discussions. We quickly worked through the options tightening up the brief until we’d identified a potential winner – something suitably fun and fruity.
Yes, there are some identity jobs where it can be very tempting to dive right in, but with a bit of discipline (or rather a lot in this case) the benefits are clear: we get to know our clients and their services better, and as such, they get creative work that’s much closer aligned with who they are and how they want to present themselves to the market.
If you’d like to talk to us about identity work, and you promise we don’t have to give up espressos, then we’d love to hear from you!