Inbound links are very important in enhancing ranking, search engines will crawl through the links and so crawl your site more often and perhaps more obviously, these links ensure people are drawn to your website from other avenues. Links from other sites to a website using target keywords and phrases as the link text are a key factor.
Only relevant and useful content will generate those all important organic links.
Reciprocal links have now fallen out of favour with search engines as they are an obvious sign of SERP (search engine results page) manipulation – online marketers use three way linking to generate links to a website.
Use HTML and avoid framesets to ensure a crawler can index a page.
Externally building your brand online
A good way to get links back to your site is to post articles and press releases to other sites. Additionally, start a social media campaign. Sites such as Twitter, Blogger and Facebook can provide a vast array of links back to your website.
An Introduction to SEO
Next – Submission
