South˚ has been appointed to provide and deliver email newsletters for OSS keeping clients and potential customers up to date with both services and legislation affecting their businesses. Work started immediately to provide this content managed email which supports their printed materials and drives traffic to their website. The first of these email newsletters was delivered earlier this week to thousands of customers and potential leads.
This initial campaign is looking like a resounding success with 20% of readers following links to the website and less than 0.1% showing little or no interest. Of those opening the mail over two thirds clicked through to the website!
Our email system provides a comprehensive set of real-time reports allowing our clients to accurately measure the effectiveness of every campaign they send. We go beyond opens and link clicks and can even measure campaign related sales, conversions and ROI.
If you want to know more about how to get your customers interested in your products, reading your content and focus your sales team on potential sales then get in touch and we will show you how.
