Search engine optimisation (SEO) is viewed by many as a riddle, inside an enigma, inside a code. Search engines as a rule don’t tend to over-advertise exactly how they rate a site, so traditionally it has lead to speculation and results gleaned by trial and error.
Keep in mind that the purpose of ranking sites is [...]
Search engines have come a long way from the early days of optimisation. Remember the days when pages would contain lists of keywords in an attempt to get to the top?
Fortunately those days are gone. Today’s search engine model is considerably wiser in the way it crawls content. You can’t con search engines with reams [...]
Google advises businesses to build a site from the ground up with SEO in mind. By ensuring your coding is developed in such a way as to encourage a high level of usability and accessibility you ensure they are more easily readable by search engines. By doing this you allow more pages to be indexed [...]
Accurately revealing the content of a page by using meta tags including page title, keywords and description helps some search engines list websites. and make sure that every page has unique page title and page description metadata.
Titles and descriptions are used in the snippets (that is the text in some search results) think of these [...]
Inbound links are very important in enhancing ranking, search engines will crawl through the links and so crawl your site more often and perhaps more obviously, these links ensure people are drawn to your website from other avenues. Links from other sites to a website using target keywords and phrases as the link text are [...]
How do you get your site in the search engines?
Firstly make sure you submit your site to them all. A great website is useless unless Google et al know you are there and ready to do business.
Usability
Create XML sitemaps and make sure you submit it to the search engines. Offer an HTML site map which [...]
In our years of developing websites and running SEO programs, we have noted that you simply cannot con the search engines. If your site is popular, well optimised without spamming, fast, and well designed, it will succeed.
So think not of what you are doing just for the search engines. Think of your customers – what [...]
South˚ wins an open pitch to deliver new site for Kestrel Worldcom.
Despite having a lot of experience selling websites Kestrel Worldcom had neglected their own in the process. A makeover was badly needed and we were appointed to deliver the solution.
The new website has been created with more interactivity including a blog style ‘news [...]
OK!….. So I admit it, I’m a ‘Baby Boomer’! Born in 1960 with the austerity of the post war years behind us and the optimism of the 60’s still ahead what a great time to be born. Kennedy, The Beatles, the E-Type Jag, Thunderbirds, Twiggy, Space Hoppers, Action man, all ‘one giant leap for brandkind’ [...]
We have a reasonable sized ‘green area’ to the rear of our house. I hesitate to call it a “lawn” as we also have 3 large dogs, 2 of which enjoy digging. It’s probably not that surprising then, that turning this patch into a beautifully manicured ‘bowling green’ is an unlikely target.
Over the last three [...]